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Digital product
Websites and products people can actually use, designed and built by one team.
Timeline
8 to 14 weeks
Team
Designer, developer and producer
Best for
Teams that need a site or product that is fast, clear and easy to run
Overview
Websites, shops and small products designed and built by the same people. We care about the first second, the fifth minute and the day your team edits it alone.
A good website is mostly decisions about what to leave out. We design the structure, the words and the interface together so the product feels like one thing.
How we work
We design in the browser as early as we can. A working version in week three shows what a deck cannot: speed, rhythm and how it feels to scroll.
What we make
Marketing sites, shops, portfolios and small web products with a clear component system behind them. Accessible, quick and ready for real content.
What you keep
A site your team can edit, a design system in plain language and a short guide for the next person who touches it.
What you get
Everything that comes out of the work, named plainly.
Everything
you keep
1
Content structure and strategy
2
UX and interface design
3
Design system and components
4
Build in Framer or code
5
CMS setup and handover
6
Performance and accessibility
How it works
Four phases, one team, no handoffs between them.
Phase
by phase
1
Week 1
Frame
We agree on the goal, the audience and the shape of the content before anything is drawn.
2
Weeks 2 to 4
Design
Key screens first, then the system. A working version in week three, not a deck.
3
Weeks 5 to 11
Build
Design and development move together. You see real pages on a real address every week.
4
Weeks 12 to 14
Launch
Testing on real devices, content in, redirects set, and a training session for your team.
Related work
Good to know
Questions we hear before every project.
Framer or custom code?
Framer for most marketing sites and shops, because your team can edit it. Custom code when the product needs it.
Do you write the copy?
We write and edit with you. Short, plain and specific is the goal, and we can bring in a writer when it helps.
What about hosting and updates?
We set up hosting, analytics and a simple care plan. After launch you can run it yourselves or keep us close.
Can you work with our developers?
Yes. We hand over components, tokens and clear specs, and stay available for questions.
Next discipline
03
Motion
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