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Brand identity
2024
SPECTRA Eyewear
Independent luxury eyewear
Art direction, identity, digital retail
Client
Independent luxury eyewear
Scope
Art direction, identity, digital retail
Year
2024
Timeline
Concept study
Category
Brand identity
The story
Team
Art direction, digital design, creative development
Discipline
Art direction, identity, digital retail
Frames with a point of view. An expressive eyewear identity where bold portraits meet precise digital retail.
SPECTRA Eyewear is a concept direction for an independent eyewear label. The identity moves between fashion and object design, using portraiture to show the attitude a frame can bring to a face.
Personality in focus
Expressive portraits and bold colour make the range feel immediate. The wordmark and supporting typography provide structure without softening the individual character of the imagery.
A considered retail experience
The digital store balances editorial scale with practical product information. Frame details, fit guidance and clear selection states help visitors move from inspiration to a confident choice.
A flexible visual wardrobe
Campaign crops, collection pages and social formats share a simple image-first system. Each seasonal story can introduce a new mood while the identity remains recognisable.
Outcome
Measured after launch, not on launch day.
What
changed
Visual direction
Concept
One coherent image language across the entire experience.
Image chapters
Editorial
A curated visual sequence for product and brand storytelling.
Digital system
Responsive
A consistent direction for desktop and mobile.
Client
“
Frames with a point of view. An expressive eyewear identity where bold portraits meet precise digital retail.
STAMPA Studio
Design direction — concept project
SPECTRA Eyewear
2024
Deliverables
The parts of the job you can hold, open or install.
What we
shipped
1
Creative direction
Frames with a point of view. An expressive eyewear identity where bold portraits meet precise digital retail.
2
Visual identity
Typography, image principles and an adaptable composition system.
3
Digital experience
Image-led page direction with clear navigation and concise content.
4
Editorial system
Reusable layouts for campaign stories and product features.
5
Responsive direction
Considered image crops and reading order across screen sizes.
6
Image curation
Editorial reference photography sourced from Unsplash for this concept study.
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