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Campaigns
2026
FORMA Atelier
Independent fashion label
Art direction, digital flagship
Client
Independent fashion label
Scope
Art direction, digital flagship
Year
2026
Timeline
Concept study
Category
Campaigns
The story
Team
Art direction, digital design, creative development
Discipline
Art direction, digital flagship
A digital flagship with the energy of a fashion editorial. Electric colour, oversized type and portraits that hold the room.
FORMA Atelier is a concept fashion label built around expressive silhouettes and a confident point of view. This digital direction translates that attitude into an editorial shopping experience.
A point of view, immediately
The opening composition puts the portrait first. Cyan and red light create a recognisable image language, while condensed headlines give each collection a clear voice without competing with the photography.
Editorial meets commerce
Collection stories lead naturally into product discovery. A restrained navigation, generous image space and concise product information keep the experience direct on both desktop and mobile.
Built for the next collection
A modular campaign system lets the art direction change with each release. Image ratios, type scales and reusable content blocks keep the site coherent while giving every collection its own character.
Outcome
Measured after launch, not on launch day.
What
changed
Visual direction
Concept
One coherent image language across the entire experience.
Image chapters
Editorial
A curated visual sequence for product and brand storytelling.
Digital system
Responsive
A consistent direction for desktop and mobile.
Client
“
A digital flagship with the energy of a fashion editorial. Electric colour, oversized type and portraits that hold the room.
STAMPA Studio
Design direction — concept project
FORMA Atelier
2026
Deliverables
The parts of the job you can hold, open or install.
What we
shipped
1
Creative direction
A digital flagship with the energy of a fashion editorial. Electric colour, oversized type and portraits that hold the room.
2
Visual identity
Typography, image principles and an adaptable composition system.
3
Digital experience
Image-led page direction with clear navigation and concise content.
4
Editorial system
Reusable layouts for campaign stories and product features.
5
Responsive direction
Considered image crops and reading order across screen sizes.
6
Image curation
Editorial reference photography sourced from Unsplash for this concept study.
