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Brand identity
2025
CHROMA Studio
Digital culture platform
Visual identity, editorial platform
Client
Digital culture platform
Scope
Visual identity, editorial platform
Year
2025
Timeline
Concept study
Category
Brand identity
The story
Team
Art direction, digital design, creative development
Discipline
Visual identity, editorial platform
An identity for culture after dark. Neon portraits and a sharp editorial system for a new creative platform.
CHROMA Studio is a concept platform connecting contemporary image makers, stylists and digital artists. Its identity needs to feel as current as the work it presents, while giving very different creative voices room to coexist.
Colour as a signature
Violet, electric blue and hot pink give the image direction an unmistakable atmosphere. The typography stays direct, allowing the portraits to carry emotion and individuality.
An editorial rhythm
Large features sit alongside compact interviews and artist profiles. Consistent spacing and a clear hierarchy make the platform feel curated, even as the content changes.
Designed to keep evolving
The identity works across digital covers, event announcements and artist stories. Flexible image-led compositions keep the system recognisable without forcing every contributor into the same visual mould.
Outcome
Measured after launch, not on launch day.
What
changed
Visual direction
Concept
One coherent image language across the entire experience.
Image chapters
Editorial
A curated visual sequence for product and brand storytelling.
Digital system
Responsive
A consistent direction for desktop and mobile.
Client
“
An identity for culture after dark. Neon portraits and a sharp editorial system for a new creative platform.
STAMPA Studio
Design direction — concept project
CHROMA Studio
2025
Deliverables
The parts of the job you can hold, open or install.
What we
shipped
1
Creative direction
An identity for culture after dark. Neon portraits and a sharp editorial system for a new creative platform.
2
Visual identity
Typography, image principles and an adaptable composition system.
3
Digital experience
Image-led page direction with clear navigation and concise content.
4
Editorial system
Reusable layouts for campaign stories and product features.
5
Responsive direction
Considered image crops and reading order across screen sizes.
6
Image curation
Editorial reference photography sourced from Unsplash for this concept study.
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